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Second Cycle
MASTER DEGREES
-Master Degree in Strategic Marketing
-Master Degree in Business Communication
14835-M/2007- Master Degree in Strategic Marketing
1. Qualification awarded:
Master Degree
2. Level of Qualification:
University higher Education – Masters Level 7 (National Framework of Qualifications, Decree-Law 782/2009, published in Diário da República, 1ª Série, nº 141, July 23th.)
3. Specific Admission Requirements:
. Holders of the licenciado degree or legal equivalent;
. Holders of a foreign academic degree that is recognized as meeting the objectives of a degree by the competent scientific body of the higher education institution where they intend to be admitted;
. Exceptionally, if this requirement is not met, the student may be accepted by the Scientific.
4. Specific Arrangements for Recognition of Prior Learning:
Any citizen over 23 years old who does not have the secondary education diploma (12th grade) can attempt to gain admission to a limited number of vacant places available, through special examination which includes an interview (Decree law: Decreto-Lei 64/2006, de 21 de Março). In accordance with the current legislation (Portaria 401/2007, of Abril 5th and Decreto Lei 64/2006, of March 21st) ISCEM recognizes and credits skills acquired in professional and other contexts for academic purposes.
5. Qualification Regulations: Press here »
6. Qualification Requirements:
The MSc in Strategic Marketing, has as main objectives:
- Specialization in Marketing, to form Marketing Managers with the ability to design and integration of knowledge, allowing a deep understanding of marketing as a management philosophy;
- The primary means of acquiring knowledge is based on the intensity and diversity of exposure to the organizational reality through the methodology of case studies;
- The approach of a diverse curriculum structure, complementary and comprehensive understanding of the organization is done in a systematic and integrated, since the nature of organizational problems require responses made, multidisciplinary and explanatory of the phenomena by appeal to various sub-areas of knowledge underlying it.
7. Profile of the Programme:
2 (two) years, 4 (four) semesters, 38 weeks of full-time study per academic year,120 ECTS. The degree includes two semesters of dissertation.
8. Access to Further Study:
The Master’s degree allows access to 3rd Cycle studies, according to the conditions stated by NARIC (National Academic Recognition Information Center). More information at http://www.naricportugal.pt
9. Course Structure Diagram:Press here »
10.Key Learning Outcomes:
The Master in Strategic Marketing intents to endow the students with:
1. The ability to fully understand:
ü The main theories and models in Strategic Marketing;
ü The main methods in Strategic Marketing;
ü The relations between the knowledge in Marketing with specific knowledge acquired in Strategic Marketing;
2. To be able to critically use:
ü The knowledge acquired in the domain of the main theories and models in Strategic Marketing and to use it in the resolution of problems;
ü The knowledge acquired in the domain of the main methods in Strategic Marketing and to use it in the resolution of problems;
ü The knowledge acquired in Strategic Marketing and to use it in the resolution of problems;
3. To be capable to develop research in the area of the Strategic Marketing, that allows learning with a high degree of autonomy throughout life.
11. Examination Regulations, Assessment and Grading:
On a 0 to 20 grading scheme, a minimum grade of 10 in each course unit is necessary to pass.
The assessment in each course may include:
• Type 1 Assessment Methods: exams (with or without oral presentation);
• Type 2 Assessment Methods: group or individual essays (with or without oral presentation);
Assessment may also include the evaluation of participation in class. The type of assessment of each course is included in the course syllabus that also contains the course objectives, course expectations, course contents and recommended reading. The Master’s requires public presentation and discussion of a written dissertation before an expert panel designated by the Scientific Council, composed of a President and at least to examiners from the specific academic area of the Master’s (one internal and one external).
12. Graduation Requirements:
To graduate the student must complete the 120 ECTS successfully.
13. Mode of Study:
Full-time. Two semesters with a curricular component and two semesters of dissertation.
14. Programmer Director:
Professor Doutor Manuel Alberto Ferreira
Description of individual course units
Course unit code/title:M-gest mkt-1-01-Advanced Marketing(pdf)
Course unit code/title:M-gest mkt-1-02- Strategic Marketing(pdf)
Course unit code/title:M-gest mkt-1-03-Corporate Social Responsibility(pdf)
Course unit code/title:M-gest mkt-1- 04-Customer Relationship Management and Marketing Intelligence(pdf)
Course unit code/title:M-gest mkt-1-05-Web Marketing(pdf)
Course unit code/title:M-gest mkt-1-06-Research Methods I(Data Analysis) (pdf)
Course unit code/title:M-gest mkt-1-07-Key Account Management(pdf)
Course unit code/title:M-gest mkt-1-08-Reputation Management and Organizational Competitiveness(pdf)
Course unit code/title:M-gest mkt-1-09-Research Methods II(Techniques of Empirical Research) (pdf)
14835-J/2007- Master Degree in Business Communication
1. Qualification awarded:
Master Degree
2. Level of Qualification:
University higher Education – Masters Level 7 (National Framework of Qualifications, Decree-Law 782/2009, published in Diário da República, 1ª Série, nº 141, July 23th.)
3. Specific Admission Requirements:
. Holders of the licenciado degree or legal equivalent;
. Holders of a foreign academic degree that is recognized as meeting the objectives of a degree by the competent scientific body of the higher education institution where they intend to be admitted;
. Exceptionally, if this requirement is not met, the student may be accepted by the Scientific.
4. Specific Arrangements for Recognition of Prior Learning:
Any citizen over 23 years old who does not have the secondary education diploma (12th grade) can attempt to gain admission to a limited number of vacant places available, through special examination which includes an interview (Decree law: Decreto-Lei 64/2006, de 21 de Março). In accordance with the current legislation (Portaria 401/2007, of Abril 5th and Decreto Lei 64/2006, of March 21st) ISCEM recognizes and credits skills acquired in professional and other contexts for academic purposes.
5. Qualification Regulations: Press here »
6. Qualification Requirements:
The MSc in Business Communication, has as main objectives:
Specialization in Corporate Communications as communication specialists, capable of design and integration of knowledge in order to enhance the image of a company from its target audiences or the public;
Aims to provide a set of cutting tools work at any job that involves a thorough knowledge of communication management in enterprises in general, the media, in the central and local government, NGOs and other organizations.
7. Profile of the Programme:
2 (two) years, 4 (four) semesters, 38 weeks of full-time study per academic year,120 ECTS. The degree includes two semesters of dissertation.
8. Access to Further Study:
The Master’s degree allows access to 3rd Cycle studies, according to the conditions stated by NARIC (National Academic Recognition Information Center).More information at http://www.naricportugal.pt
9. Course Structure Diagram: Press here »
10.Key Learning Outcomes:
The objective of the Master in Business Communication, is the deepening of models, theories and techniques of Business Communication, the development of abilities that allow the autonomous professional exercise of Business Communication.
1. To be capable to understand of a deepened form
ü The main theories and models of Business Communication;
ü The main methods of Business Communication;
2. To be able to critically use:
ü The knowledge acquired in the domain of the main theories and models of Business Communication and mobilizing them in the resolution of problems;
ü The knowledge acquired in the domain of the main methods of the Business Communication and mobilizing them in the resolution of problems;
ü The knowledge acquired in the area of Business Communication and mobilizing them in the resolution of problems;
3. To be capable to develop research in the area of the Business Communication, that allows learning with a high degree of autonomy throughout life.
11. Examination Regulations, Assessment and Grading:
On a 0 to 20 grading scheme, a minimum grade of 10 in each course unit is necessary to pass.
The assessment in each course may include:
• Type 1 Assessment Methods: exams (with or without oral presentation);
• Type 2 Assessment Methods: group or individual essays (with or without oral presentation);
Assessment may also include the evaluation of participation in class. The type of assessment of each course is included in the course syllabus that also contains the course objectives, course expectations, course contents and recommended reading. The Master’s requires public presentation and discussion of a written dissertation before an expert panel designated by the Scientific Council, composed of a President and at least to examiners from the specific academic area of the Master’s (one internal and one external).
12. Graduation Requirements:
To graduate the student must complete the 120 ECTS successfully.
13. Mode of Study:
Full-time. Two semesters with a curricular component and two semesters of dissertation.
14. Programmer Director:
Professor Doutor Manuel Alberto Ferreira
Description of individual course units
Course unit code/title:M-com emp-1-01-Psicossociologia Communication(pdf)
Course unit code/title:M-com emp-1-02-Business Communication and New Technologies(pdf)
Course unit code/title:M-com emp-1-03-Organizational Reputation and Competitiveness(pdf)
Course unit code/title:M-com emp-1-04-Contemporary Theories of Communication(pdf)
Course unit code/title:M-com emp-1-05-Evaluation of Strategies for Business Communication(pdf)
Course unit code/title:M-com emp-1-06-Research Methods I(Data Analysis) (pdf)
Course unit code/title:M-com emp-1-07-Organizational Crisis Communication(pdf)
Course unit code/title:M-com emp-1-08-Corporate Social Responsibility(pdf)
Course unit code/title:M-com emp-1-09-Research Methods II(Techniques of Empirical Research)(pdf) |
