Lisboa 19 de Outubro, 2017

II-Information on degree programmes

First Cycle

 

UNDERGRADUATE COURSES

-Undergraduate Course in Marketing Management

-Undergraduate Course in Business Communication

 

I-Information on the Level of the Qualification

1. Level of qualification:

University Education –“Licenciatura” - Level 5A (ISCED).

2. Official length of programme:

3 years/ 6 semesters/ 36 weeks of full-time study per year/ 180 ECTS.

3. Specific admission requirements:

“Undergraduate Course in Marketing Management”

Secondary School and Higher Education Entry Examinations::Mathematics, or Economics, or Descriptive Geometry.

“Undergraduate Course in Business Communication”

Secondary School and Higher Education Entry Examinations: Portuguese or Geography or History.

 

II - Information on the Contents and Results Gained

1. Mode of study:

Full time. Internships during the curriculum are compulsory from Fall semester of 2d year to the end of senior year.

2. Language(s) of instruction/examination: Portuguese Language.

3. Programme requirements:

The  “Undergraduate Course in Marketing Management”graduate students conferring essentials concepts, skills and competences in Marketing and Management, gicen solid knowledge in Quantitative Methods area, aiming a university formation of large range.

Every curriculum courses are compulsory. From the beginning of 2d year students are enrolled in an internship programme which is part of this curriculum, part time and full time during:

2d year – 250 hours

3d year – 400 hours 

4. Programme requirements:

The “Undergraduate Course in Business Communication” graduate students conferring essentials concepts, skills and competences in Corporate and Internal Communications, Marketing, Advertising and Media as tools of Management, aiming a university formation of large range.

Every curriculum courses are compulsory. From the beginning of 2d year students are enrolled in an internship programme which is part of this curriculum, part time and full time during:

2d year – 250 hours

3d year – 400 hours

 

III - Information on the Function of the Qualification

1. Access to further study:

The “Licenciado” degree allows access to postgraduate studies, according to the terms described in “Diagram of the Portuguese Higher Education System”

1. Professional status: The “Undergraduate Course in Marketing Management” is recognized by Portuguese Ministry of Education

(publication n.º 21 432/2006, October 20 ).

Skills and Knowledge acquired offer positions as:

Marketing Director, Sales Director.Market Manager, Market Analyst.Brand Manager, Director of Product.Direct Marketing Manager, Merchandising Manager.Trade Marketing Manager

2 . Professional status: The “Undergraduate Course in Business Communication” is recognized by Portuguese Ministry of Education (publication n.º 23 691/2006, November 20).

Skills and Knowledge acquired offer positions as:

Communication Manager, Director of internal Communication, Director of Corporate Communication, Public Relations Officer.Executive Account Manager, Strategic Planning Manager, Media Planner, Advertising Director.Marketing Manager, Brand or Product Manager, Market Analyst.News Writer, Editor in Chief, Press Officer, Corporate Journalist.

3.Additional Information

Further information sources:http://www.naricportugal.pt

 

 

 

21432/2006-Undergraduate Course In Marketing Management-Press Here»(Pdf)

 

 

A.Characterization of the Marketing Management Degree

B.Curricular Structure and Study Plan

C.Objectives of the Cycle

D.Substantiation for the Number Of Credits

E.Substantiation of the Study Cycle

F.Conformity with the Bologna Process

G.Examination Regulations, Assessment and Grading

Despacho n.º 22144/2008

According to the order of 24 July 2008, the Minister of Science, Technology and Higher Education, adopted and carried out the registration of the Statute of the Institute of Corporate Communications, and in accordance with paragraph 3 of Article 142. Of Law No. 62/2007, dated 10 September instituting body Published in the Official Gazette, 2. ª série - N. º 164 - August 26, 2008.

System of knowledge assessment-Press here»

 

Programme Director

PhD João Freire

 

Description of individual course units

Course unit code/title: gest mkt-1- 1-01 introduction to marketing-(pdf)

Course unit code/title: gest mkt-1- 1-02 communication skills(pdf)

Course unit code/title: gest mkt-1- 1-03 mathematics(pdf)

Course unit code/title: gest mkt-1- 1-04 microeconomics(pdf) 

Course unit code/title: gest mkt-1- 1-05 introduction to management(pdf) 

Course unit code/title: gest mkt-1- 1-06 management accounting (pdf) 

Course unit code/title: gest mkt-1- 2-07 consumer behaviour(pdf)

Course unit code/title: gest mkt-1- 2-08 business finance(pdf) 

Course unit code/title: gest mkt-1- 2-09 statistics(pdf)

Course unit code/title: gest mkt-1- 2-10 business english(pdf)

Course unit code/title: gest mkt-1- 2-11 management computer science(pdf) 

Course unit code/title: gest mkt-1- 2-12 business law(pdf)

Course unit code/title: gest mkt-2- 1-13 marketing planning(pdf)

Course unit code/title: gest mkt-2- 1-14 business communication and public relations(pdf)

Course unit code/title: gest mkt-2- 1-15 product innovation and development(pdf)

Course unit code/title: gest mkt-2- 1-16  market research(pdf)

Course unit code/title: gest mkt-2- 1-17 business spanish(pdf)

Course unit code/title: gest mkt-2- 1-18 workshop(pdf)

Course unit code/title: gest mkt-2- 1-19 internship(pdf)

Course unit code/title: gest mkt-2- 2-20 brand management(pdf)

Course unit code/title: gest mkt-2- 2-21 distribution and negotiation(pdf)

Course unit code/title: gest mkt-2- 2-22 advertising(pdf)

Course unit code/title: gest mkt-2- 2-23 organisational change and development(pdf)

Course unit code/title: gest mkt-2- 2-24 decision supporting models(pdf)

Course unit code/title: gest mkt-2- 2-25 workshop(pdf)

Course unit code/title: gest mkt-2- 2-26 internship(pdf) 

Course unit code/title: gest mkt-3- 1-27 tourism marketing(pdf)

Course unit code/title: gest mkt-3- 1-28 classification management and merchadising(pdf)

Course unit code/title: gest mkt-3- 1-29 sales force management(pdf)

Course unit code/title: gest mkt-3- 1-30 human resource management(pdf)

Course unit code/title: gest mkt-3- 1-31 services marketing(pdf)

Course unit code/title: gest mkt-3- 1-32 workshop(pdf)

Course unit code/title: gest mkt-3- 1-33 internship(pdf)

Course unit code/title: gest mkt-3- 2-34 relational marketing(pdf)

Course unit code/title: gest mkt-3- 2-35 social marketing(pdf)

Course unit code/title: gest mkt-3- 2-36 political marketing(pdf)

Course unit code/title: gest mkt-3- 2-37 international marketing(pdf)

Course unit code/title: gest mkt-3- 2-38 business strategy(pdf)

Course unit code/title: gest mkt-3- 2-39 workshop(pdf)

Course unit code/title: gest mkt-3- 2-40 internship(pdf)

 

 

 

 

23691/2006-Undergraduate Course in Business Communication-Press Here»(Pdf)

 

 

A.Characterization of the Business Communication Degree

B.Curricular Structure and Study Plan

C.Objectives of the Cycle

D.Substantiation for the Number Of Credits

E.Substantiation of the Study Cycle

F.Conformity with the Bologna Process

G.Examination Regulations, Assessment and Grading

Despacho n.º 22144/2008

According to the order of 24 July 2008, the Minister of Science, Technology and Higher Education, adopted and carried out the registration of the Statute of the Institute of Corporate Communications, and in accordance with paragraph 3 of Article 142. Of Law No. 62/2007, dated 10 September instituting body Published in the Official Gazette, 2. ª série - N. º 164 - August 26, 2008.

System of knowledge assessment-Press here»

 

Programme Director

PhD Pedro Mendonça

 

Description of individual course units

Course unit code/title: com emp-1- 1- 01 business communication and public relations(pdf)

Course unit code/title: com emp-1- 1-02 introcuction to marketing(pdf)

Course unit code/title: com emp-1- 1-03 communication skills(pdf)

Course unit code/title: com emp-1- 1-04 history and theory of communication(pdf)

Course unit code/title: com emp-1- 1-05 press(pdf) 

Course unit code/title: com emp-1- 1-06 computer science(pdf) 

Course unit code/title: com emp-1- 2-07 consumer psychosociology(pdf) 

Course unit code/title: com emp-1- 2-08 economics(pdf) 

Course unit code/title: com emp-1- 2-09 quantitative methods(pdf)  

Course unit code/title: com emp-1- 2-10 advertising(pdf)

Course unit code/title: com emp-1- 2-11 business english(pdf)

Course unit code/title: com emp-1- 2-12 journalism skills(pdf)

Course unit code/title: com emp-2- 1-13 corporate communication(pdf)

Course unit code/title: com emp-2- 1-14 marketing planning(pdf)

Course unit code/title: com emp-2- 1-15 editing and design(pdf)

Course unit code/title: com emp-2- 1-16 on-line journalism and radio(pdf)

Course unit code/title: com emp-2- 1-17 commercial communication(pdf)

Course unit code/title: com emp-2- 1-18 workshop(pdf)

Course unit code/title: com emp-2- 1-19 internship(pdf)

Course unit code/title: com emp-2- 2-20 internal communication(pdf)

Course unit code/title: com emp-2- 2-21 market studies(pdf)

Course unit code/title: com emp-2- 2-22 business organisation(pdf)

Course unit code/title: com emp-2- 2-23 business spanish(pdf)

Course unit code/title: com emp-2- 2-24 product communication(pdf)

Course unit code/title: com emp-2- 2-25 workshop(pdf)

Course unit code/title: com emp-2- 2-26 internship(pdf)

Course unit code/title: com emp-3- 1-27 television journalism(pdf)

Course unit code/title: com emp-3- 1-28 public and political communication(pdf)

Course unit code/title: com emp-3- 1-29 communication law(pdf)

Course unit code/title: com emp-3- 1-30 events communication(pdf)

Course unit code/title: com emp-3- 1-31 economic institutions and european policies(pdf)

Course unit code/title: com emp-3- 1-32 workshop(pdf)

Course unit code/title: com emp-3- 1-33 internship(pdf)

Course unit code/title: com emp-3- 2-34 media strategic communication(pdf)

Course unit code/title: com emp-3- 2-35 crm(pdf)

Course unit code/title: com emp-3- 2-36 media planning(pdf)

Course unit code/title: com emp-3- 2-37 human resources management(pdf)

Course unit code/title: com emp-3- 2-38 business strategy(pdf)

Course unit code/title: com emp-3- 2-39 workshop(pdf)

Course unit code/title: com emp-3- 2-40 internship(pdf)

_____________________________________________________________________________________

 

Second Cycle

 

MASTER DEGREES

-Master Degree in Strategic Marketing

-Master Degree in Business Communication

    

 

14835-M/2007- Master Degree in Strategic Marketing

 

 

1. Qualification awarded:

Master Degree

2. Level of Qualification:

University higher Education – Masters Level 7 (National Framework of Qualifications, Decree-Law 782/2009, published in Diário da República, 1ª Série, nº 141, July 23th.)

3. Specific Admission Requirements:

. Holders of the licenciado degree or legal equivalent;

. Holders of a foreign academic degree that is recognized as meeting the objectives of a degree by the competent scientific body of the higher education institution where they intend to be admitted;

. Exceptionally, if this requirement is not met, the student may be accepted by the Scientific.

4. Specific Arrangements for Recognition of Prior Learning:

Any citizen over 23 years old who does not have the secondary education diploma (12th grade) can attempt to gain admission to a limited number of vacant places available, through special examination which includes an interview (Decree law: Decreto-Lei 64/2006, de 21 de Março). In accordance with the current legislation (Portaria 401/2007, of Abril 5th and Decreto Lei 64/2006, of March 21st) ISCEM recognizes and credits skills acquired in professional and other contexts for academic purposes.

5. Qualification Regulations: Press here »

6. Qualification Requirements:

The MSc in Strategic Marketing, has as main objectives:

- Specialization in Marketing, to form Marketing Managers with the ability to design and integration of knowledge, allowing a deep understanding of marketing as a management philosophy;

- The primary means of acquiring knowledge is based on the intensity and diversity of exposure to the organizational reality through the methodology of case studies;

- The approach of a diverse curriculum structure, complementary and comprehensive understanding of the organization is done in a systematic and integrated, since the nature of organizational problems require responses made, multidisciplinary and explanatory of the phenomena by appeal to various sub-areas of knowledge underlying it.

7. Profile of the Programme:

2 (two) years, 4 (four) semesters, 38 weeks of full-time study per academic year,120 ECTS. The degree includes two semesters of dissertation.

8. Access to Further Study:

The Master’s degree allows access to 3rd Cycle studies, according to the conditions stated by NARIC (National Academic Recognition Information Center). More information at http://www.naricportugal.pt

9. Course Structure Diagram:Press here »

10.Key Learning Outcomes:

The Master in Strategic Marketing intents to endow the students with:

1. The ability to fully understand:

ü  The main theories and models in Strategic Marketing;

ü  The main methods in Strategic Marketing;

ü  The relations between the knowledge in Marketing with specific knowledge acquired in Strategic Marketing;

2. To be able to critically use:

ü  The knowledge acquired in the domain of the main theories and models in Strategic Marketing and to use it in the resolution of problems;

ü  The knowledge acquired in the domain of the main methods in Strategic Marketing and to use it in the resolution of problems;

ü  The knowledge acquired in Strategic Marketing  and to use it in the resolution of problems;

3. To be capable to develop research in the area of the Strategic Marketing, that allows learning with a high degree of autonomy throughout life.

11. Examination Regulations, Assessment and Grading:

On a 0 to 20 grading scheme, a minimum grade of 10 in each course unit is necessary to pass.

The assessment in each course may include:

• Type 1 Assessment Methods: exams (with or without oral presentation);

• Type 2 Assessment Methods: group or individual essays (with or without oral presentation);

Assessment may also include the evaluation of participation in class. The type of assessment of each course is included in the course syllabus that also contains the course objectives, course expectations, course contents and recommended reading. The Master’s requires public presentation and discussion of a written dissertation before an expert panel designated by the Scientific Council, composed of a President and at least to examiners from the specific academic area of the Master’s (one internal and one external).

12. Graduation Requirements:

To graduate the student must complete the 120 ECTS successfully.

13. Mode of Study:

Full-time. Two semesters with a curricular component and two semesters of dissertation.

14. Programmer Director:

Professor Doutor João Freire

 

Description of individual course units

Course unit code/title:M-gest mkt-1-01-Advanced Marketing(pdf)

Course unit code/title:M-gest mkt-1-02- Strategic Marketing(pdf)

Course unit code/title:M-gest mkt-1-03-Corporate Social Responsibility(pdf)

Course unit code/title:M-gest mkt-1-04-Customer Relationship Management and Marketing Intelligence(pdf)

Course unit code/title:M-gest mkt-1-05-Web Marketing(pdf)

Course unit code/title:M-gest mkt-1-06-Research Methods I(Data Analysis)(pdf)

Course unit code/title:M-gest mkt-1-07-Key Account Management(pdf)

Course unit code/title:M-gest mkt-1-08-Reputation Management and Organizational Competitiveness(pdf)

Course unit code/title:M-gest mkt-1-09-Research Methods II(Techniques of Empirical Research) (pdf)

Course unit code/title:M-com emp-1-10-Report Seminar (pdf) 

 

 

 

14835-J/2007- Master Degree in Business Communication

 

 

1. Qualification awarded:

Master Degree

2. Level of Qualification:

University higher Education – Masters Level 7 (National Framework of Qualifications, Decree-Law 782/2009, published in Diário da República, 1ª Série, nº 141, July 23th.) 

3. Specific Admission Requirements:

. Holders of the licenciado degree or legal equivalent;

. Holders of a foreign academic degree that is recognized as meeting the objectives of a degree by the competent scientific body of the higher education institution where they intend to be admitted;

. Exceptionally, if this requirement is not met, the student may be accepted by the Scientific.

4. Specific Arrangements for Recognition of Prior Learning:

Any citizen over 23 years old who does not have the secondary education diploma (12th grade) can attempt to gain admission to a limited number of vacant places available, through special examination which includes an interview (Decree law: Decreto-Lei 64/2006, de 21 de Março). In accordance with the current legislation (Portaria 401/2007, of Abril 5th and Decreto Lei 64/2006, of March 21st) ISCEM recognizes and credits skills acquired in professional and other contexts for academic purposes.

5. Qualification Regulations: Press here » 

6. Qualification Requirements:

The MSc in Business Communication, has as main objectives:

Specialization in Corporate Communications as communication specialists, capable of design and integration of knowledge in order to enhance the image of a company from its target audiences or the public;

Aims to provide a set of cutting tools work at any job that involves a thorough knowledge of communication management in enterprises in general, the media, in the central and local government, NGOs and other organizations.

7. Profile of the Programme:

2 (two) years, 4 (four) semesters, 38 weeks of full-time study per academic year,120 ECTS. The degree includes two semesters of dissertation.

8. Access to Further Study:

The Master’s degree allows access to 3rd Cycle studies, according to the conditions stated by NARIC (National Academic Recognition Information Center).More information at http://www.naricportugal.pt

9. Course Structure Diagram: Press here »  

10.Key Learning Outcomes:

The objective of the Master in Business Communication, is the deepening of models, theories and techniques of Business Communication, the development of abilities that allow the autonomous professional exercise of Business Communication.

1. To be capable to understand of a deepened form

ü  The main theories and models of Business Communication;

ü  The main methods of Business Communication;

2. To be able to critically use:

ü  The knowledge acquired in the domain of the main theories and models of Business Communication and mobilizing them in the resolution of problems;

ü  The knowledge acquired in the domain of the main methods of the Business Communication and mobilizing them in the resolution of problems;

ü  The knowledge acquired in the area of Business Communication and mobilizing them in the resolution of problems;

3. To be capable to develop research in the area of the Business Communication, that allows learning with a high degree of autonomy throughout life. 

11. Examination Regulations, Assessment and Grading:

On a 0 to 20 grading scheme, a minimum grade of 10 in each course unit is necessary to pass.

The assessment in each course may include:

• Type 1 Assessment Methods: exams (with or without oral presentation);

• Type 2 Assessment Methods: group or individual essays (with or without oral presentation);

Assessment may also include the evaluation of participation in class. The type of assessment of each course is included in the course syllabus that also contains the course objectives, course expectations, course contents and recommended reading. The Master’s requires public presentation and discussion of a written dissertation before an expert panel designated by the Scientific Council, composed of a President and at least to examiners from the specific academic area of the Master’s (one internal and one external). 

12. Graduation Requirements:

To graduate the student must complete the 120 ECTS successfully. 

13. Mode of Study:

Full-time. Two semesters with a curricular component and two semesters of dissertation.

14. Programmer Director:

Professor Doutor Pedro Mendonça

 

Description of individual course units

Course unit code/title:M-com emp-1-01-Psicossociologia Communication(pdf)

Course unit code/title:M-com emp-1-02-Business Communication and New Technologies(pdf)

Course unit code/title:M-com emp-1-03-Organizational Reputation and Competitiveness(pdf)

Course unit code/title:M-com emp-1-04-Contemporary Theories of Communication(pdf)

Course unit code/title:M-com emp-1-05-Evaluation of Strategies for Business Communication(pdf)

Course unit code/title:M-com emp-1-06-Research Methods I(Data Analysis)(pdf)

Course unit code/title:M-com emp-1-07-Organizational Crisis Communication(pdf)

Course unit code/title:M-com emp-1-08-Corporate Social Responsibility(pdf)

Course unit code/title:M-com emp-1-09-Research Methods II(Techniques of Empirical Research)(pdf)

Course unit code/title:M-com emp-1-10-Report Seminar.(pdf)

Telefone: (+351) 21 347 42 83
Fax: (+351) 21 347 42 88
SECRETARIA: secretaria@iscem.pt
Praça do Príncipe Real, 27
1250-184 Lisboa
PORTUGAL